How to Increase Audience Engagement During a Virtual Event
21st February 2012 by Rachel Willis
I’ve worked in the live events industry for 12 years now and have produced hundreds of events all over the world. My key focus when producing an event is always the audience and their level of engagement with the content. What should the audience think, feel and do as a result of seeing the event? What are the key messages and what is the take away – what actions should the audience take after attending the event?
There are loads of ‘Virtual Event’ offerings on the market. Some offer a good audience experience, but generally I think many of these products haven’t been created with the audience in mind. Now, I know many of them have multiple bells and whistles that allow viewers to do all manner of things, but ultimately shouldn’t a Virtual Event be similar to a real event? Isn’t that what we as audience members and viewers recognise? We don’t want to sit in front of our laptops and see a face in a video box with PowerPoint in another box and several other boxes asking for feedback, questions and audience interaction. It’s all too confusing! (Well, for me it is anyway!) These types of products are fine for virtual meetings and exhibitions, but not for events.
In my opinion a Virtual Event needs to replicate a real live event. This is what the audience recognise as an event. Something that looks polished, on brand and can be viewed through one screen. This is why we created VirtualStudio.TV, to deliver high quality Virtual Events that encompass all of the visual elements of a live event, but that can be viewed from the comfort of your desktop or mobile device.
Our Virtual Events use one viewing screen in which the presenter and PowerPoint can both be seen simultaneously. The virtual studios we’ve created in-house can be altered to reflect a brand and creative idea so they are instantly recognisable to the audience. The audience isn’t bombarded with confusing boxes, but should they need to ask questions, take part in Polls, download supporting documentation and have discussions with one another, there is always the option for interaction.
Our offering doesn’t do everything and nothing can ever take the place of meeting with people face to face but what we do, we think we do very well!
We have produced a wide range of Virtual Events since we launched VirtualStudio.TV and here are our Top 5 tips on maintaining your audience’s engagement, because at the end of the day it’s the audience who determine the success of any event!
You may also like these posts and pages:
- Virtual Events are the Future!
- 10 Steps to Planning a Successful Virtual Event
- 10 Reasons Why Your Company Should Host a Virtual Event
- 10 Reasons Why Some Virtual Events Fail
- How to Plan, Host & Run a Virtual Event - 5 Tips
- Visit the Virtual Events page of our website
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